Buying is instant.
Understanding its impact takes effort.
Buying is instant.
Understanding its impact takes effort.
Buying is instant.
Understanding its impact takes effort.
ConsciChoice shows the impact, durability and better-rated alternatives - right on fast fashion sites, while browsing.
ConsciChoice shows the impact, durability and better-rated alternatives - right on fast fashion sites, while browsing.
Trendy
Hidden Impact
Confusing
Trendy
Hidden Impact
Confusing
Trendy
Hidden Impact
Confusing
Most sustainability claims don’t say much - or mean much.
Most sustainability claims don’t say much - or mean much.
Most sustainability claims don’t say much - or mean much.
"59% of sustainability claims by major European fashion brands
(including H&M and Zara) were found to be unsubstantiated or misleading."
"59% of sustainability claims by major European fashion brands (including H&M and Zara) were found to be unsubstantiated or misleading."
"59% of sustainability claims by major European fashion brands
(including H&M and Zara) were found to be unsubstantiated or misleading."
The information shoppers need to choose better, for themselves and the planet, is scattered, and often missing yet the responsibility falls on them.
The information shoppers need to choose better, for themselves and the planet, is scattered, and often missing yet the responsibility falls on them.
The information shoppers need to choose better, for themselves and the planet, is scattered, and often missing yet the responsibility falls on them.
ConsciChoice empowers shoppers with holistic, real-time insights directly on fast fashion websites, at the moment of decision.
ConsciChoice empowers shoppers with holistic, real-time insights directly on fast fashion websites, at the moment of decision.
ConsciChoice empowers shoppers with holistic, real-time insights directly on fast fashion websites, at the moment of decision.
Our solution
Clear, Effortless, Empowering
1
See the impact at a glance
Every product gets an A - F environmental rating, so shoppers know what they’re choosing - without digging for details.
1
See the impact at a glance
Every product gets an A - F environmental rating, so shoppers know what they’re choosing - without digging for details.
1
See the impact at a glance
Every product gets an A - F environmental rating, so shoppers know what they’re choosing - without digging for details.
2
Know what will actually last
Durability insights help spot low -quality fast fashion before it ends up in a landfill (or the back of a closet).
2
Know what will actually last
Durability insights help spot low -quality fast fashion before it ends up in a landfill (or the back of a closet).
2
Know what will actually last
Durability insights help spot low -quality fast fashion before it ends up in a landfill (or the back of a closet).
3
Discover cleaner alternatives
Still love the style? AI finds similar options from more responsible brands or resale platforms - making better choices effortless.
3
Discover cleaner alternatives
Still love the style? AI finds similar options from more responsible brands or resale platforms - making better choices effortless.
3
Discover cleaner alternatives
Still love the style? AI finds similar options from more responsible brands or resale platforms - making better choices effortless.
How it works
with support from
A small shift in your browser.
A big one for how we buy.
A small shift in your browser. A big one for how we buy.
It’s time to see what we’re really buying into. Join the waitlist and help shape what’s next.
Our Story
Built From Frustration. Driven by Hope.
Built From Frustration. Driven by Hope.
Built From Frustration. Driven by Hope.
ConsciChoice started with a question I couldn’t stop asking:
Why is it so hard to shop responsibly when I genuinely want to?
I kept hitting the same wall - greenwashing, zero transparency, no way to know if something would actually last. I wasn’t looking for perfection - just something real. But the answers were never there when it mattered most.
So I built what I wish had existed - with support from the BeVisioneers Fellowship, which helped turn the early idea into something real.
Through research and real conversations, I learned that people don’t just need data - they need clarity, simplicity, and support in the moment they’re deciding what to buy. ConsciChoice puts that power back in their hands.
If this resonates, I’m looking for collaborators in tech development, sustainability ratings, and early-stage funding. Let’s build it together.
Get in touch conscichoice@gmail.com
ConsciChoice started with a question I couldn’t stop asking:
Why is it so hard to shop responsibly when I genuinely want to?
I kept hitting the same wall - greenwashing, zero transparency, no way to know if something would actually last. I wasn’t looking for perfection - just something real. But the answers were never there when it mattered most.
So I built what I wish had existed - with support from the BeVisioneers Fellowship, which helped turn the early idea into something real.
Through research and real conversations, I learned that people don’t just need data - they need clarity, simplicity, and support in the moment they’re deciding what to buy. ConsciChoice puts that power back in their hands.
If this resonates, I’m looking for collaborators in tech development, sustainability ratings, and early-stage funding. Let’s build it together.
Get in touch conscichoice@gmail.com
ConsciChoice started with a question I couldn’t stop asking:
Why is it so hard to shop responsibly when I genuinely want to?
I kept hitting the same wall - greenwashing, zero transparency, no way to know if something would actually last. I wasn’t looking for perfection - just something real. But the answers were never there when it mattered most.
So I built what I wish had existed - with support from the BeVisioneers Fellowship, which helped turn the early idea into something real.
Through research and real conversations, I learned that people don’t just need data - they need clarity, simplicity, and support in the moment they’re deciding what to buy. ConsciChoice puts that power back in their hands.
If this resonates, I’m looking for collaborators in tech development, sustainability ratings, and early-stage funding. Let’s build it together.
Get in touch conscichoice@gmail.com